We invest in visionary early-growth companies, globally
$2B+
Assets Under Management
22
Active Portfolio Companies
$30B
Enterprise Value Created
Global Presence
Tel AvivNew YorkLondon
We partner with companies at a pivotal point: the transition from early product-market fit to scalable growth
Early Stage
Iterating to achieve product-market fit
Early Growth Stage · Where We Partner
Scaling from product-market fit to repeatable, efficient growth
Foundational signs of a repeatable, efficient GTM motion
Late Stage
Achieving GTM fit & scaling growth efficiently
Why It Matters
Early-stage tactics can drive growth for a time, but scale requires building a true go-to-market machine
That's why we built the Greenfield G²M Platform: to help companies build go-to-market machines for scale
→
Diagnose
Using Orion, our proprietary intelligence platform, we run quarterly GTM Health analyses to truly understand your GTM mechanics and anticipate strategic needs.
→
Prioritize
We map every finding to playbooks within our Seven Pillars of Efficient Growth framework, ensuring we strengthen the areas of your GTM motion that need it most.
Seven Pillars of Efficient Growth
1Market Strategy
2Operational Infrastructure
3People & Organization
4Pipeline Generation
5Sales Execution
6Partnerships & Alliances
7Customer Success
→
Execute
We work hand-in-hand, supported by our network of world-class GTM Expert Operators, to drive targeted improvement, rapidly.
Select G²M Expert Operators
Omri Dahan
Marqeta
Dan Baruchi
Outbrain
Cody Guymon
Workato
Leore Spira
Blink
Hadas Mor-Feldbau
monday.com
Shaked Mizrahi
monday.com
Jen Vanderwall
Capitolis
Joseph Fuerst
Sisense
Dave Greenberger
CHEQ
Scott Harvey
Stripe
Asaf Tsur
Bob
Gilad Komorov
Granulate
Kendra Krause
Sophos
Boaz Maor
Redirect Health
Julie Giannini
Imperva
Shiri Levi-Laor
Amdocs
→
Evaluate
We evaluate the impact of every initiative against clear KPIs in Apollo, our in-house Execution Platform, ensuring measurable value has been created.
Q1 KPI Scorecard · Actuals vs. Plan
Net Revenue Retention≥ 120%
Expansion ARR (% net new)≥ 30%
ARR Growth %QoQ
MQL Volume (Q1 base = 100)2× target
MQL → SQL Conversion≥ 35%
Net Revenue Retention≥ 120%
Expansion ARR (% net new)≥ 30%
ARR Growth %QoQ
MQL Volume (Q1 base = 100)2× target
MQL → SQL Conversion≥ 35%
Every portfolio company runs through this flywheel every quarter, compounding insight, efficiency, and growth
We have a track record of investing in category leaders…
Cyber
Exited
Series A · 2016 · $45M
Exit · $300M
Exited
Series B · 2017 · $130M
Exit · $600M
Series B · 2021 · $100M
Series C · 2021 · $90M
Series C · 2022 · $225M
Unicorn
Series B · 2023 · $330M
Series B · 2024 · $80M
AI Infra
Unicorn
Series B · 2017 · $330M
Unicorn
Series B · 2019 · $400M
Unicorn
Series C · 2021 · $355M
Exited
Series B · 2021 · $85M
Exit · $1.5B
Series A · 2025 · $225M
Series B · 2026 · $70M
Deep Tech
Series D · 2022 · $90M
Series B · 2025 · $40M
Series A · 2025 · $30M
Series C · 2026 · $160M
Series A · 2026 · $30M
Vertical AI
Series A · 2023 · $225M
Series C · 2024 · $140M
Series B · 2025 · $40M
Series B · 2026 · $55M
Fintech & Others
Series B · 2019 · $30M
Series B · 2021 · $85M
Exited
Series B · 2021 · $75M
Exit · $300M
Unicorn
Series C · 2023 · $555M
Select Co-Investors
…whom we are proud to double down on
Greenfield Invested
$185M+
Bookings
$4B+
Latest Val.
$30B
2019Led Series B
2021Participated in Series C
2022Participated in Series D
Greenfield Value Creation
Diagnosed the early GTM motion for gaps; brought Ajay Shah to the Board who added relevant expertise
Shared outside-in analysis and perspectives to support growth rounds
Helped scale through our operator and investor networks: facilitated introductions to 10s of growth investors
Renen Hallak
Co-Founder & CEO
"What I love about working with you is that you don't just roll up your sleeves — you bring that analyst's perspective that we don't have internally."
Greenfield Invested
$125M+
Topline ARR
$100M+
Latest Val.
$1.5B
2021Led Series C
2023Participated in Series D
2025Participated in Series E
2026Co-Led Series F
Greenfield Value Creation
Leveraged the G²M Platform to diagnose the full GTM motion
Rebuilt the operating backbone — KPI dashboards for internal tracking and reporting framework
Worked closely with CRO and sales team to improve sales training, pipeline handling, forecasting, etc.
Collaborated on rebrand ahead of Series C
Introduced customers & 15+ growth investors for follow-on rounds
Ariel Assaraf
Co-Founder & CEO
"Greenfield partnered with us at a critical point in our growth. With their guidance we became a data-driven company, providing us with the expertise we needed to scale effectively."
Greenfield Invested
$50M+
LTM Bookings
$100M+
Latest Val.
$800M+
2024Co-Led Series A
2025Co-Led Series B
Greenfield Value Creation
G²M Platform analysis identified gaps in GTM motion and KPI tracking
Strengthened leadership functions across the Seven Pillars — recruited CRO, VP HR and key Strategic Advisor
Tightened execution across the sales motion: sales materials, rep onboarding, pipeline generation, deal handling, attainment, etc.
Helped prepare for growth-stage rounds: developed growth-stage materials and made introductions to 10+ growth investors
Jeremy Suard
Co-Founder & CEO
"We wanted investors who truly understand us, and Greenfield quickly grasped that. That instant connection during due diligence was exactly what we needed for our complex business."
We are supported by a network of experts across industries…
Select Expert Networks
GTM Executives
Nir Goldstein
Greenfield Partners
Omri Dahan
Marqeta
Dan Baruchi
Capitolis
Cody Guymon
Workato
Leore Spira
Blink
Hadas Mor-Feldbau
Amdocs
Shaked Mizrahi
monday.com
Jen Vanderwall
Amdocs
Joseph Fuerst
Sisense
Dave Greenberger
Cheq
Scott Harvey
Sophos
Asaf Tsur
HiBob
Gilad Komorov
Granulate
Kendra Krause
Sophos
Boaz Maor
HiBob
Julie Giannini
Imperva
Shiri Levi-Laor
Amdocs
Nir Goldstein
Greenfield Partners
Omri Dahan
Marqeta
Dan Baruchi
Capitolis
Cody Guymon
Workato
Leore Spira
Blink
Hadas Mor-Feldbau
Amdocs
Shaked Mizrahi
monday.com
Jen Vanderwall
Amdocs
Joseph Fuerst
Sisense
Dave Greenberger
Cheq
Scott Harvey
Sophos
Asaf Tsur
HiBob
Gilad Komorov
Granulate
Kendra Krause
Sophos
Boaz Maor
HiBob
Julie Giannini
Imperva
Shiri Levi-Laor
Amdocs
CISO Network
Paul Guerra
Rackspace
Shyam Bhojwani
Nextdoor
Allan Abrams
Kipu Health
Carl Steeves
Shutterfly
Aby Rao
Paylocity
Aner Izraeli
Torq
Anthony Figueroa
BigPanda
Raz Karmi
Eleos
Alessio Faiella
ThoughtSpot
Matt Lemon
ShieldIQ
Mandy Andress
Elastic
John Paul Cunningham
Silverfort
Amos Shachar
Quali
Ariel Litvin
BlueVoyant
Terry O'Daniel
Eudia
Paul Guerra
Rackspace
Shyam Bhojwani
Nextdoor
Allan Abrams
Kipu Health
Carl Steeves
Shutterfly
Aby Rao
Paylocity
Aner Izraeli
Torq
Anthony Figueroa
BigPanda
Raz Karmi
Eleos
Alessio Faiella
ThoughtSpot
Matt Lemon
ShieldIQ
Mandy Andress
Elastic
John Paul Cunningham
Silverfort
Amos Shachar
Quali
Ariel Litvin
BlueVoyant
Terry O'Daniel
Eudia
Defense & Engineering
David Nahom
Lt Gen, USAF (Ret.)
Lindsay Kough
Navy SEAL Veteran
Mike Dumont
Vice Admiral (Ret.), US Navy
Walter Massenburg
CEO, LeadByEx
Cameron Etezadi
IBM
Uma Karnati
Ford
Eugene Fratkin
Salesforce
Ashutosh Joshi
Airbnb
Michael Avrahamov
ServiceNow
Vik Chaudhary
The Biological Computer
David Nahom
Lt Gen, USAF (Ret.)
Lindsay Kough
Navy SEAL Veteran
Mike Dumont
Vice Admiral (Ret.), US Navy
Walter Massenburg
CEO, LeadByEx
Cameron Etezadi
IBM
Uma Karnati
Ford
Eugene Fratkin
Salesforce
Ashutosh Joshi
Airbnb
Michael Avrahamov
ServiceNow
Vik Chaudhary
The Biological Computer
...and driven by a team of world-class Investors and Operators
Partners Together for 8+ Years, Aligned Across Hungry, Humble, Smart
G²M in Action
