Investment Approach

Your Partner in Building for Scale

We partner with exceptional technology companies at the Early-Growth stage – when implementing an efficient go-to-market machine becomes the key to unlocking global scale.

For us, partnership isn’t just advice; it’s action.

We work alongside you to identify the most salient challenges and implement proven solutions to address them.

With hundreds of data points to inform what ‘excellent’ looks like and decades of combined experience executing towards it, our companies avoid the pitfalls that stand between potential and performance.

We also recognize that sometimes, the greatest support we can provide our CEOs is to give them the runway to do what they do best – build unapologetically.

We know what it takes to cross the product-market-sales-fit chasm.

We’ve done it before and know what a world-class go-to-market organization looks like.

And we know what achieving a high-powered yet efficient sales machine means for success – and speed – in scaling to the growth phase.

That’s why we’ve established the G²M ‘Greenfield Growth Momentum’ Program to guide companies through the Seven Pillars of Efficient Growth.

We’ve worked together as a team since 2016.

When Greenfield was founded as a TPG Growth investment platform focused on disruptive technology at the Early Growth stage.

In 2019, we spun out to pursue our strategy independently on a global scale, enabling us to fuse the rigor and depth of late-stage investing honed under one of the world’s most respected private investment organizations with the entrepreneurial spirit, agility, and grit of the innovative tech ecosystem in which we operate.

The Early-Growth Inflection

From inception to maturity, each stage in a company’s life presents a distinct set of priorities and accompanying challenges. The Early Growth category is no different. Recognizing this phase as such and understanding the transformation it necessitates is often the first step to traversing it – and unlocking Growth – with dexterity and speed.

About Us
Early-Growth

Early Stage

Iterating to Achieve Product-Market Fit
Securing initial customers and rapid growth
Founder-led sales efforts
Navigating structured chaos
Founder-centric management style
Board meetings driven by product vision
Growth

Early-Growth Stage

Scaling from product-market fit to repeatable growth
Transitioning from founder-led to team-led sales
Building out the go-to-market strategy
Refining operations for efficiency and scale
Balancing rapid expansion with resource management
Shifting from reactive problem-solving to proactive execution
Late Stage

Late Stage

Achieving Go-To-Market Fit
Scaling growth efficiently
Developing a robust sales engine
Onboarding external leadership
Board meetings focused on KPIs and execution
Early Stage
Early-Growth Stage
Late Stage

The Early-Growth Inflection

From inception to maturity, each stage in a company’s life presents a distinct set of priorities and accompanying challenges. The Early Growth category is no different. Recognizing this phase as such and understanding the transformation it necessitates is often the first step to traversing it – and unlocking Growth – with dexterity and speed.

About Us
Early-Growth

Early Stage

Growth

Early-Growth Stage

Late Stage

Late Stage

Iterating to Achieve Product-Market Fit
Securing initial customers and rapid growth
Founder-led sales efforts
Navigating structured chaos
Founder-centric management style
Board meetings driven by product vision
Scaling from product-market fit to repeatable growth
Transitioning from founder-led to team-led sales
Building out the go-to-market strategy
Refining operations for efficiency and scale
Balancing rapid expansion with resource management
Shifting from reactive problem-solving to proactive execution
Achieving Go-To-Market Fit
Scaling growth efficiently
Developing a robust sales engine
Onboarding external leadership
Board meetings focused on KPIs and execution

Crossing the Growth Chasm

Navigating this inflection point in a company’s life is no simple feat:

Founder-led sales must be replaced with a repeatable and scalable go-to-market machine.

Product-market fit is necessary but no longer sufficient; product-market-sales fit must be achieved to ensure efficient, sustainable growth.

The controlled chaos that often characterizes early years of company-building must be replaced with delegated management and data-driven processes.

That’s why we’ve established a multi-faceted program focused on go-to-market excellence to help companies tackle the unique set of
challenges – and opportunities – they face at the Early Growth stage.

G²M: Greenfield Growth Momentum

G²M Health Check

Data-driven assessment to identify areas of strength and understand what can be improved to yield an outsized impact on results. A crucial first step is knowing what to measure, how to measure it, and what excellent looks like.

G²M Academy

Built on the Seven Pillars of Efficient Growth, action-oriented playbooks built on decades of experience accelerate implementation of a robust yet efficient go-to-market machine.

G²M Squad

A seasoned ‘captain’ supporting each Pillar is paired with participating companies to help tackle their most pressing bottlenecks. Bespoke guidance is translated into prescriptive work plans designed to propel results.