Meet Our Team

Prior to joining Greenfield, Jacob was an Associate at the Boston Consulting Group, where he worked in their Defense and Consumer practices. Before joining BCG, he served in the IDF's Paratrooper's Brigade and wrote speeches for Israeli government officials.

Jacob holds a bachelor's degree in Philosophy from Princeton University.

Prior to joining Greenfield, Olivia was an investor at Lead Edge Capital, a growth equity firm specializing in technology and tech-enabled services. During her time there, she focused on enterprise software, public safety software, and integrated hardware-software businesses.

Olivia holds a Bachelor's degree in Public Policy with a concentration in Innovation & Entrepreneurship from Duke University.

Prior to joining Greenfield as Operations Manager for our New York office, Yael was the Operations Lead at Rally, an alternative investment platform for collectibles, where she managed valuations and day to day ops. Before that, she worked as an analyst at Massarsky Consulting, specializing in music catalog valuations.

Yael holds a Master's of Science in Industrial/ Organizational Psychology from Baruch College and a Bachelor's in psychology from Binghamton University.

Arnon is an operations executive and business advisor with extensive experience in scaling companies from startups to global enterprises. He has built and optimized business operations, driving growth and expansion. At Retalix USA, he led supply chain operations. At Outbrain, he built and scaled the Business Operations organization, growing the company to $1B in revenue while leading Sales, Operations, Marketing, and Customer Success.

At Greenfield, Arnon oversees the GTM platform, helping portfolio companies scale by providing knowledge, resources, and hands-on support across all business functions.

Arnon holds a BSc in Industrial Engineering and an MBA from UT Dallas, both with honors.

Noam joined Greenfield following three years of experience at Apple, where she worked as an Algorithms Engineer, developing and optimizing advanced algorithms for cutting-edge technologies.

Prior to Apple, Noam served as an Intelligence Officer in Unit 8200, leading a Cyber Threat Research team focused on identifying and mitigating complex cybersecurity threats.

Noam holds a Bachelor’s degree in Computer Science and Electrical Engineering from Tel Aviv University and is currently pursuing a Master’s degree in Machine Learning within the Electrical Engineering department.

Michael joined Greenfield as Financial Controller, bringing over 7 years of experience in finance and law. Prior to Greenfield, Michael was the sole controller at Hanaco Ventures, managing the financial operations of multiple early-stage and growth-stage funds, as well as SPVs.

At Ernst & Young, Michael served as a Manager in the International Tax Department, specializing in multinational tax strategies, tax structuring, fund taxation, and venture capital audits. Before that, Michael practiced commercial and corporate law at Nashitz Brandes Amir, advising startups, venture capital, and private equity funds.

Michael holds a BA in Business Management with a major in Accounting and an LLB in Law from the College of Management. Michael is also a Certified Public Accountant (CPA) and a licensed lawyer.

Nir joined Greenfield after serving as VP Sales EMEA & APAC at monday.com where he led a team of 180 professionals.

During his tenure at monday.com, Nir plated a pivotal role during the company’s growth period and subsequent IPO, founded the monday.com High-Tech Sales Academy, and actively participates in the governmental initiative "People for High-Tech." Before that, Nir was the sales director at Sisense.

Nir oversees Greenfield’s initiatives with portfolio companies to catalyze their growth and enhance their global sales expansion, as well as identifying new investments.

Nir holds a bachelor's degree in Industrial Engineering and Management with honors from Tel Aviv University.

Nadine manages the day to day operations of Greenfield’s Tel Aviv offices and concurrently serves as Executive Assistant to managing partner Shay Grinfeld.

Prior to joining the Greenfield team, Nadine was Head of Operations at Kahana, a Jerusalem-based digital marketing firm, and previously worked in various capacities with non-profits and startups in Israel, Europe, and the US.

Nadine is a graduate of the Sy Syms School of Business at Yeshiva University in New York, where she received her BS in Marketing. She is a proud mother of four and enjoys reading and cooking in her free time.

David joined Greenfield following a few years as a freelance consultant in content marketing for Israeli startups where he delivered authentic and engaging content.

His first-hand experience with the many innovative value propositions ignited his passion for the realm of venture capital, where today he leads marketing at Greenfield.

Hailing from Los Angeles, David holds a B.A. in Business Administration and Digital Innovations from the Reichman University (IDC Herzliya).

Etti joined Greenfield following over a decade of experience in finance and serves as a Financial Controller.

Prior to joining Greenfield, Etti acted as a financial controller for Viola Credit and Generation Capital.

She worked as a senior auditor at Ernst & Young, where she specialized in audits of large public companies in various sectors and high-tech companies.

Etti holds an MBA in Accounting and Business Management from the Ono Academic College and is a Certified Public Accountant (CPA).

Before joining Greenfield, Josh was an investor at Nauta Capital in London, where he focused on cybersecurity, infrastructure, and enterprise software investments across Europe.

Prior to his time at Nauta, Josh was in the M&A team at Strategy& PwC, specializing in large-cap private equity buyouts. He also helped build Arthur, a PropTech platform, as its first product manager, which was later acquired by Advent International.

Josh holds a Bachelor’s degree in Computer Science from the University of Edinburgh.

Meir joined Greenfield following experience as an Investment Analyst at TFRG Capital, a real estate investment fund, where he helped source deals and model investments across the US and Israel.

Prior to TFRG, Meir worked in Business Development and previously served as a Staff Sergeant in the IDF Paratroopers Brigade.

Meir holds a Bachelor’s Degree in Finance & Business Administration from IDC Herzliya (Magna Cum Laude).

Before joining Greenfield, Ortal was an investment banker at Goldman Sachs and EY, gaining experience in executing a wide variety of investment banking transactions such as M&A, debt and equity raising.

Prior to that, Ortal worked as Corporate Finance Analyst at Giza Singer Even.

Ortal holds a Bachelor’s degree in Economics and Accounting from the Tel Aviv University as well as a CPA license.

Lior joined Greenfield following experience as an Investment Analyst in Our Innovation Fund, Sydney Australia, where she focused on ML and AI companies.

Lior holds a Masters in Economics, focusing on Big Data and Applied Economics, from Tel Aviv University. She also holds a BA in Economics & Psychology. During her Masters, she was working as a Research Assistant & Data Analyst for Tel Aviv University.  

Lior spent three years in the IDF Intelligence Unit.

Daniel joined Greenfield after working in investment banking at RBC Capital Markets in New York.

At RBC, Daniel served on the Healthcare Coverage and Mergers & Acquisitions teams, where he helped execute a variety of M&A advisory and capital raise transactions.

Daniel holds a Master’s in finance from the University of Florida, which he completed concurrently with his Bachelor’s in Economics & Political Science.

Before joining Greenfield, Itay was an investment banker at Goldman Sachs as part of the Israel coverage team. In his role, Itay worked with management teams across sectors on IPOs, M&A, and other private and public capital raises.

Itay is a Major (Res.) in the Intelligence Corps of the Israeli Defense Forces. During his service, Itay was awarded numerous excellence awards having led innovative research projects.

Itay holds a Bachelor’s Degree, Double Major in Accounting and Economics from Tel Aviv University.

Ana joined Greenfield bringing almost decade of experience in finance, accounting and taxation.

Ana served as a Financial Controller at Mindspace, a global co-working company.

Prior to Mindspace, Ana served as a Financial controller at Viola Group, one of the biggest technology focused investment group in Israel.

Ana holds a B.A. in Business Administration and Accounting from The College of Management and is a Certified Public Accountant (CPA).

Raz joined Greenfield following a few years in investment banking at Barclays in Israel where he focused mostly on software, semiconductor, financial services and healthcare companies. He advised clients on a wide variety of investment banking transactions, including mergers and acquisitions, debt and equity capital markets transactions, and credit facilities.

Prior to Barclays, Raz worked at EY's Transaction Advisory team, as a Management Consultant at Tefen, and served as a Captain in the IDF.

Raz holds a Bachelor's Degree, Double Major in Accounting and Economics from Tel Aviv University, and an M.B.A. from the University of Chicago, Booth School of Business.

Avery joined Greenfield in 2018 following 7 years in investment banking at Goldman Sachs, both in Israel and in London. At GS, he helped lead several investments in Israeli technology companies, in addition to traditional M&A and financing transactions.

Prior to Goldman Sachs, Avery worked in the advisory practice of PwC at the valuation and strategy group, at a microfinance startup, and at the mission of Israel to the UN.

Yuda is a prolific angel investor in Israeli high-tech, having backed 40+ companies over the last decade including Appilog (acq. by Mercury), Bristol (acq. by HP), PrimeSense (Apple), Crosswise (Oracle), Appsee (ServiceNow), and Leaba (Cisco).

Yuda Serves as Senior Advisor to TPG, and previously served as Senior Advisor to Silver Lake Sumeru.

Prior to his investing career, Yuda managed the domestic sales channel at Computer Associates and held prominent positions at Cheyenne Software and Texas Instruments. He is also founder of Texel (acq. by Elco International).

Shay is the Co-Founder and Managing Partner at Greenfield-Partners, focusing on SaaS, healthcare and AI. He leads Greenfield's investments in BigPanda, Avanan, Coralogix, Capitolis, Mixtiles, and Quali. Prior to Founding Greenfield, Shay was a senior advisor to TPG Growth.

Originally from Tel Aviv and for the last 25 years in NYC, Shay spent the early years of his career operating and maturing early growth technology companies. He then joined Thylacine Capital to lead the alternative investing activity.

Shay has an undergraduate degree from Fairleigh Dickenson University and an EMBA from Columbia Business School.